Voyado produces a report under the concept Retail Radar every year. The concept has evolved over the years, as have the look and feel. The graphic profile of the concept and logotype is made by Oscar Söderberg, and I've designed and executed the layouts below.
Snapshots of the 2025 report. Illustrations are drawn by me, icons are from Lordicon.com, and photos are AI generated/stockimages.
Snapshot of the 2023 report. Illustrations and icons drawn by me.
Final version of the character lineup, depicting the different generations from Gen Z to Seniors.
First draft version of the character lineup, focusing on shape language, dynamic yet simple poses showing their personalities.
Promotion video for Linkedin
Benchmark report
Downloadable benchmark report 2023
The Voyado Index 2020
Before Retail Radar, the concept was called The Voyado Index.
I created a report for web as well as a printed version.
