I created a visual concept and all final design assets for SeenThis's booth at NextM 2026 in Stockholm.
The overarching theme for NextM this year was "jungle". With that in mind, we wanted to create an inviting and interactive booth, that both fit the theme and the brand. The idea was build upon the concept of a "fiskdamm" (fishpond). You step into a underwater jungle world and fish for great prizes!
SeenThis in collaboration with Rsqued and Cloetta.
Concept sketches
3D mockup of the booth design. Created in Blender for accurate measurements,
Final animation
The video looping on the top screen. The jungle background is made to go seamlessly with the underwater scene on big screen underneath. Together they create an illusion of one big scene.
The lower screen has different messaging, indicting if you've got a prize on the hook or not, triggered by clicking a button behind it.
The entire background animation loop, without text. Created in After Effects.
Event videos and photos
The booth stood out visually and drew attention at the event.
